Improving Domain Authority

Domain authority is a percentage score on your domain name that rates its authority as a trusted and useful source of information and therefore a candidate to rank higher in search engine responses.

Domain authority is a quality that is built over time. It can be improved quickly by dubious methods such as buying backlinks and so on. However the benefits are short-lived and can result in stronger penalties for spamming. It’s not worth the risk. Providing good, solid information in a variety of formats, regularly and at a sensible cost is a good strategy to build domain authority naturally.

List here are the most important factors in building domain authority.


  • Domain age – an older domain name (since first registration) is better.
  • Domain history – past spamming history lowers authority significantly and for a long time.
  • Backlinks – high quality dofollow backlinks (inbound links to your website) are best – important cators include quality, relevancy, genuine, number of nofollow/dofollow links.
  • Pagerank – Page Authority, Pagerank and Domain Authority are all related. Helping any one will help all the others and the methods for improvement are similar for all.


  • Original content is best – duplicate content may be penalised.
  • Quality content – easy to understand, descriptive, variety of formats (text, images, video).
  • Add content frequently – frequencydepends on subject matter and budget and you need to strike a balance.
  • Interlink articles – use relevant keywords as link anchors.
  • No adult or offensive content.

User Behavior

  • Bounce rate – lower it by providing links on pages that are irresistible.
  • Returning vistors – more returning visitors is better so provide reasons and reminders to return.
  • Number of pageviews – (stickiness) visitors viewing more pages is helpful so provide relevant onpage links.
  • Traffic sources – the more ways visitors find your sites and greater variety of sources is helpful.
  • Time spent – the more time people spend on your site the better.


  • Speed – fast response is helpful. Very fast servers are disproportionaly more expensive but there are ways of improving response at low or no cost.
  • Crawlability – Reduce crawl errors using information from Google Webmasters.
  • Uptime – maximize your website uptime (which implies knowing when and why it’s down).
  • Malware – malware found at any time deceases domain authority dramatically for a long while after.
  • Redirection – avoid redirections. A few is OK but not too many.


  • +1 from Google Plus – work like backlinks. More is best. Don’t buy or spam backlinks as gains are short-lived and may backfire – Google knows if backlinks are genuine or not.
  • Authorship – authority of author is helpful.
  • Social traffic & user behaviour – tracked for trust/usefulness
  • Robots,txt – ENsure robots.txt behaviour has no errors and allows more searching than blocking (Google Webmasters will help here).
  • Sitemap – Frequently generated and providing well structured data directly to Google helps a lot.
  • Special or unique content will always reign supreme. Content is king.

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